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Strategy & Content Marketing Expert
Strategy & Content Marketing Expert
From a young age, Sarah displayed a knack for creativity and entrepreneurship, constantly making her own small businesses to express her passions and dreams.
Today, she brings organizations a creative and customer-centric approach to marketing, increasing audience engagement exponentially for organizations through digital channels, content, and design in varying industries.
SPECIALIZATIONS:
Today, she brings organizations a creative and customer-centric approach to marketing, increasing audience engagement exponentially for organizations through digital channels, content, and design in varying industries.
SPECIALIZATIONS:
- Email Optimization - Strategy, Design, and Content
- Mobile App Development - User Experience
- Data Mapping - Using Data to Drive Strategy
- Customer Journey - Creating cohesive user experiences that drive conversions and revenue
From a young age, Sarah displayed a knack for creativity and entrepreneurship, constantly making her own small businesses to express her passions and dreams.
Today, she brings organizations a creative and customer-centric approach to marketing, increasing audience engagement exponentially for organizations through digital channels, content, and design in varying industries.
SPECIALIZATIONS:
Today, she brings organizations a creative and customer-centric approach to marketing, increasing audience engagement exponentially for organizations through digital channels, content, and design in varying industries.
SPECIALIZATIONS:
- Email Optimization - Strategy, Design, and Content
- Mobile App Development - User Experience
- Data Mapping - Using Data to Drive Strategy
- Customer Journey - Creating cohesive user experiences that drive conversions and revenue
it all started with drive.
about ME
Email - Holiday Gift Cards
OBJECTIVE: Boost holiday revenue with last-minute sales through email strategy, content, and design
- Strategy: Analyze customer data to end during optimal window for online sales.
- Content: Make the message simple and to the point with ease and access being their reason to convert. Add personalization for targeted messaging to speak to consumer.
- Design: Provide urgency and "catch their eye" with rotating GIF of card designs.
WEb - Website rebuild
OBJECTIVE: Increase website traffic and user engagement across the platform to drive revenue
- Strategy: Analyze web data and implement heat maps to track user engagement.
- Content: Develop targeted messaging that is designed to drive user time-on-screen and increase contacts/purchases.
- Design: Offer a comfortable, feminine environment for target audiences to engage and feel bonded.
PODCAST - Grow Up, Grownup
OBJECTIVE: Develop effective storytelling and content to drive audience engagement across multiple podcast platforms.
- Strategy: Understand target audience and curate content strategy to their needs/wants.
- Content: Develop effective content that is clear and concise, allowing for users to feel value in what is being shared.
- Design: Provide engaging imagery and clear image content for "casual browser" users to find podcast.
COLLATERAL - CASE STUDIES & INFOGRAPHICS
OBJECTIVE: Increase organizational sales and revenue through high-performing storytelling and content.
- Strategy: Understanding organizational needs and reason why customers were not converting.
- Content: Deliver content that enforces the product messaging and offers success stories to drive comfort among customers with products.
- Design: Provide data-driven design elements to enforce storytelling.
Email - Holiday subscription service acquisition campaign
OBJECTIVE: Increase long-term customer value with a multi-hit promo-based new customer acquisition campaign
- Strategy: Create urgency and necessity to drive customer conversions.
- Content: Show value in subscription and use Member benefits to encourage conversion quickly.
- Design: Stay simple and focus on conversion with education lower with the email.
Social media - promo post content
OBJECTIVE: increase sales through a limited time promotion on social media
- Strategy: Understand timing and audience to drive highest engagement and revenue to post.
- Content: Keep it simple - include promo, code, and location to redeem.
- Design: Be enticing with design to show products that can redeemed with code and lifestyle shots.
My work
-A national restaurant Brand
SARAH DROVE our email performance through the roof with exceptional content and design enhancements.
-a 3-year-old Start Up Organization
we saw a 8% lift in email open rates just by testing and experimenting with new subject lines that sarah provided.
-a 10,000-person Special Events center
From the words on the page to the layout, our customers were able to better understand our products and convert more often due to sarah's recommendations.
Elevate your design and layout of your platform to draw in your customer and engage them to increase conversions.
design
Curate effective and customer-centric content that inspires and educates your audience across various channels.
content
Formulate a cohesive customer journey together for effective communications and cohesive user experiences.
strategy
Isolate a channel or review your holistic marketing strategy to evaluate its effectiveness in timing, content, and design to maximize revenue, audience engagement, and conversions.
- Customer Journey Audits
- Channel or Platform Design/Content Review
- Digital Channel Approach and Strategy
- Data Analysis and Industry Best Practices
- Customer Surveys and Audits
- and much more!
strategy
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Words mean more than just their face value. increase your customer's attraction to what you have to say with effective and efficient messaging that drives engagement and revenue.
- Social Media Posts and Ads
- SEO (Search Engine Optimization)
- Website Content
- Email Layout and Content Flow
- Print Collateral
- and much more!
CONTENT
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Develop an effective layout and design that drives your customer to find your brand appealing and increase long-term loyalty and engagement for your digital platforms.
- Psychology of Design for Customer
- Conversion Improvements
- Customer and User Experience Enhancements
- Data-Driven Design
- A/B Testing and Data Analysis
- and much more!
DESIGN
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